From the Design Studio to the Studio Floor

From the Design Studio to the Studio Floor, and Everything In Between 🏎️

Rewind to Auto Design Shanghai 2017, where we first laid eyes on Renault's bold F1 concept, a striking symbol of future ambition. That same year, we began crafting our own vision for the future of reformer Pilates - the RX pilates reformer.

Fast forward to 2025, and while Renault’s design may not have landed quite where they imagined, that’s okay. Because design, like life, is never really about “arriving.” It's continual evolution. That’s both the beauty and the challenge. 

You can imagine everything: the perfect product, the ideal user journey, the seamless aesthetic. But at the end of the day, the user decides. They are the ultimate judge. A beautiful car that finishes last pleases the eye but fails the mission. A hyper-functional machine that looks like it belongs in the Hadron Collider might be brilliant, but commercially, and in the eye of the user, it's a step too far.

The sweet spot lives in the balance, and chasing it is what makes every day at Reform RX meaningful.

You can win awards, gather followers, and ship thousands of units...
But the real joy?
It's watching a vision come to life, knowing it never really ends.
Here’s to enjoying the ride, not just the destination.